Supporting the humanitarian cause - a high-value investment
Promoting products and services on quality alone is becoming ever more difficult. Image is what tips the balance today. And that image has to live up to high expectations. As the economy becomes less predictable, consumers, investors and employees are in search of security and durability. They are turning to companies that demonstrate social responsibility and respect for ethical and community values.

A company that enables the ICRC to assist the victims of armed conflict is not just expressing its commitment to humanitarian action - it is associating itself with an universally recognised and valued leader in this area.



A mutually beneficial partnership
Companies seeking involvement in humanitarian action by supporting the ICRC will achieve:

enhanced value to the brand and/or product

opportunity to demonstrate its social responsibility

enhanced corporate reputation amongst customers

access to new customers

positive media coverage and publicity

increased staff motivation

The original driving force behind the creation Corporate Support Group was the wish to diversify the ICRC funding sources by raising significant funds from the private sector. Rather than just approaching companies with a view to requesting money, the ICRC wishes to propose a full, long term, hand in hand commitment to the companies interested in supporting the ICRC.

The Corporate Support Group is designed to create a privileged partnership, whereby the focus of discussion is not just on funding alone but also on common challenges. However, the ICRC can only consider private-sector partners that meet high ethical standards.

See also ICRC relations with the private sector